Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem.
Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.
With its strategic location, excellent connectivity, and collaborative business environment, Utrecht offers a unique platform for MSPs to explore cutting-edge technologies and drive digital transformation in today’s evolving IT landscape.
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09:30 |
Welcome & Registration Meet and greet, set the stage for the day’s discussions, and outline key objectives. ![]() Richard Bordes Event Moderator |
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10:00 |
KEYNOTE Unlocking MSP Growth Potential In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape. |
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10:30 |
Panel 1: Strengthening Cybersecurity for MSPs As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden. Participants include Malwarebytes, Kaseya, and Pre Sales Consultant ![]() Richard Bordes Event Moderator ![]() ![]() Brian Kane Director, Global Channel Sales Malwarebytes ![]() ![]() Jack Cooke Senior Channel Development Manager Kaseya ![]() ![]() Tycho Löke PeopleRock Pre Sales Consultant |
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11:05 |
Panel 2: AI-Driven Automation for MSPs The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value. Participants include Kaseya, and Pre Sales Consultant ![]() Richard Bordes Event Moderator ![]() ![]() Jack Cooke Senior Channel Development Manager Kaseya ![]() ![]() Tycho Löke PeopleRock Pre Sales Consultant |
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11:40 | Networking Break & Refreshments A chance to connect with peers and sponsors in a relaxed setting. |
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12:05 |
Panel 3: Sales, Marketing & Growth Strategies for MSPs Growth doesn’t happen by accident. This panel focuses on building scalable strategies for client acquisition, retention, and brand visibility. Learn from successful MSPs about what’s driving pipeline performance - whether through outbound sales, inbound marketing, account-based tactics, or vertical specialisation - and discover the key metrics and mindset shifts behind consistent, profitable growth. Participants include Malwarebytes, Kaseya, and Pre Sales Consultant ![]() Richard Bordes Event Moderator ![]() ![]() Brian Kane Director, Global Channel Sales Malwarebytes ![]() ![]() Jack Cooke Senior Channel Development Manager Kaseya ![]() ![]() Tycho Löke PeopleRock Pre Sales Consultant |
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12:40 |
Panel 4: Mergers, Acquisitions & Strategic Expansion Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration. Participants include Kaseya, and Pre Sales Consultant ![]() Richard Bordes Event Moderator ![]() ![]() Jack Cooke Senior Channel Development Manager Kaseya ![]() ![]() Tycho Löke PeopleRock Pre Sales Consultant |
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13:15 | Lunch & Informal Networking Share ideas and connect with attendees over a high-quality lunch. |
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14:05 | Strategic Insight Sessions & Roundtables Interactive discussions led by sponsors, industry experts, and MSP leaders. Delegates participate in focused roundtable discussions to exchange ideas, share best practices, and explore tailored solutions. Each delegate will be assigned to one of three teams and will rotate through all sessions. You'll spend 35 minutes in each roundtable, ensuring a rich and varied experience across the key topics.
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16:05 | Wrap-Up & Closing Insights Summarise the day's discussions, highlight actionable takeaways, and outline next steps. |
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16:25 | Drinks Reception & Networking Unwind and connect further with delegates and sponsors in a relaxed, social setting. |
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17:25 | End of Event |
Crowne Plaza Utrecht - Central Station
Catharijne Esplanade 13
3511WK
Utrecht
Netherlands
Travel information will be available soon.
Accommodation information will be available soon.
The MSP Channel Insights Roadshow Series is an intimate event series designed to connect top-tier managed service providers (MSPs) and IT service providers with leading technology vendors.