6 November 2025

Utrecht, The Netherlands

Event Information

Venue: Crowne Plaza Utrecht - Central Station

Date: 6 November 2025

Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem.

Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.

With its strategic location, excellent connectivity, and collaborative business environment, Utrecht offers a unique platform for MSPs to explore cutting-edge technologies and drive digital transformation in today’s evolving IT landscape.

Register Interest

Event Agenda

Time Session Details
09:30 Welcome & Registration
Meet and greet, set the stage for the day’s discussions, and outline key objectives.
10:00 KEYNOTE Unlocking MSP Growth Potential
In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.
10:30 Panel 1: Strengthening Cybersecurity for MSPs
As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.
Participants include Malwarebytes, Kaseya, and Pre Sales Consultant
11:05 Panel 2: AI-Driven Automation for MSPs
The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.
Participants include Kaseya, and Pre Sales Consultant
11:40 Networking Break & Refreshments
A chance to connect with peers and sponsors in a relaxed setting.
12:05 Panel 3: Sales, Marketing & Growth Strategies for MSPs
Growth doesn’t happen by accident. This panel focuses on building scalable strategies for client acquisition, retention, and brand visibility. Learn from successful MSPs about what’s driving pipeline performance - whether through outbound sales, inbound marketing, account-based tactics, or vertical specialisation - and discover the key metrics and mindset shifts behind consistent, profitable growth.
Participants include Malwarebytes, Kaseya, and Pre Sales Consultant
12:40 Panel 4: Mergers, Acquisitions & Strategic Expansion
Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.
Participants include Kaseya, and Pre Sales Consultant
13:15 Lunch & Informal Networking
Share ideas and connect with attendees over a high-quality lunch.
14:05 Strategic Insight Sessions & Roundtables
Interactive discussions led by sponsors, industry experts, and MSP leaders. Delegates participate in focused roundtable discussions to exchange ideas, share best practices, and explore tailored solutions. Each delegate will be assigned to one of three teams and will rotate through all sessions. You'll spend 35 minutes in each roundtable, ensuring a rich and varied experience across the key topics.
Roundtable 1
Cracking the MSP Code: Overcoming Efficiency, Margin & Talent Challenges

Roundtable hosted by Kaseya

Show Information
Roundtable 2
Simplifying Endpoint Security: Strategies for MSPs to Enhance Client Protection

Roundtable hosted by Malwarebytes

Show Information
Roundtable 3
Roundtable with Check Point

Roundtable hosted by Check Point

16:05 Wrap-Up & Closing Insights
Summarise the day's discussions, highlight actionable takeaways, and outline next steps.
16:25 Drinks Reception & Networking
Unwind and connect further with delegates and sponsors in a relaxed, social setting.
17:25 End of Event

Speakers

Richard Bordes

Event Moderator

Jack Cooke

Kaseya

Brian Kane

Malwarebytes

Tycho Löke

Pre Sales Consultant

Sponsors

Location

Crowne Plaza Utrecht - Central Station
Catharijne Esplanade 13
3511WK
Utrecht
Netherlands

Travel & Accommodation

Travel information will be available soon.

Accommodation information will be available soon.

About Us

The MSP Channel Insights Roadshow Series is an intimate event series designed to connect top-tier managed service providers (MSPs) and IT service providers with leading technology vendors.