Utrecht, Netherlands
Crowne Plaza Utrecht - Central Station
Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem.
Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.
With its strategic location, excellent connectivity, and collaborative business environment, Utrecht offers a unique platform for MSPs to explore cutting-edge technologies and drive digital transformation in today’s evolving IT landscape.
Event Attendees
Event Sponsors
Event Agenda
This event will be presented in Dutch.
Registration Opens
Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.
Welcome Remarks
Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.
Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP
This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.
Moderated by
Panel 1: Cybersecurity & Resilience – Navigating Threats in an AI-Enhanced World
As threat actors become more sophisticated and AI reshapes both defence and offence, MSPs must adapt. This panel explores monetising security services, ensuring operational resilience, and staying compliant in a volatile cyber landscape.
Moderated by
Micro Insight Sessions
Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the networking time - where you can dive in deeper with the sponsors.
Networking Break & Refreshments
Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.
Panel 2: Smarter Sales & Marketing – Winning in a Crowded MSP Landscape
Standing out requires strategy, not just effort. This panel covers how MSPs are evolving their go-to-market approach with data, AI, and vertical specialisation to win high-value clients and drive repeatable, profitable growth.
Moderated by
Participants Include
Strategic Insight Roundtable Sessions
Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.
Boardroom 1
Boardroom 2
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Panel 3: People, Culture, Recruitment & DEI – The New Competitive Edge for MSPs
As services commoditise, people strategy is becoming the defining differentiator for MSPs. This panel explores how leading MSPs are attracting and retaining the right talent, embedding diversity, equity and inclusion into their cultures, and developing future-ready leaders. The discussion will examine modern recruitment challenges, building inclusive and high-performing teams, and fostering agile, AI-aware organisations that can scale sustainably.
Moderated by
Panel 4: M&A, Investment & Growth Strategy – Building a Business That Scales or Sells
Whether your goal is expansion, acquisition, or preparing for sale, this panel offers insight into what drives valuation and strategic growth. Hear from MSPs, investors, and advisors on how to build a business fit for the next stage.
Moderated by
Wrap-Up & Closing Insights
A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.
Drinks Reception & Networking
Unwind, connect further, and continue the conversation in an informal setting over drinks.
Event Speakers
Job Marjit
Head of Sales and Business Development
LT Business Advisors
Meta Zuiddam
Founder
MetJeMarketing
Register to Attend
Registration Information
For our MSP roadshow, we're keeping the event exclusive with only 30 spots available per location. Please register your interest by filling in this form and we will be in touch shortly after a brief vetting process.
Registration is completely free for qualified delegates, qualification includes; directors and senior managers from MSPs, MSSPs, Systems Integrators, and Solution VARs.
All registrations will be confirmed or rejected via email. If you provide a mobile number, you'll receive confirmation via SMS as well.