Dublin, Ireland
The Samuel Hotel
Dublin has established itself as one of Europe's most influential technology hubs, home to the European headquarters of many of the world's leading technology companies alongside a vibrant and fast-growing community of managed service providers, software developers and cybersecurity specialists.
With a highly skilled workforce, strong government support for innovation and a dynamic business environment, the city provides an ideal platform for MSPs to embrace emerging technologies, drive digital transformation and deliver innovative IT services across a wide range of industries.
Event Sponsors
Event Agenda
Registration Opens
Meet fellow MSP leaders over coffee, collect your badge and begin the day by making valuable new connections with peers, speakers and technology partners.
Welcome Remarks
Opening comments introducing the day's agenda, speakers and sponsors, and setting the scene for a collaborative day of discussion.
Inside the Journey – Building an MSP That Stands Out
Every successful MSP has a different story. In this opening conversation, we sit down with the founder or CEO of one of the region's most respected managed service providers to explore the decisions behind their success. From winning their first major customers and building a high-performing team to embracing innovation, overcoming challenges and preparing for the future, this candid discussion offers an honest insight into what it really takes to build an exceptional MSP. Key Takeaways - Practical lessons from the growth journey of a successful MSP. - Honest reflections on leadership, decision-making and overcoming challenges. - Ideas for building a resilient, future-ready business. - Inspiration from someone who has successfully navigated the journey themselves.
Panel 1 – Commercial Growth in the Agentic AI Era
The MSP market is changing rapidly. Agentic AI, intelligent automation and cloud-first platforms are creating new opportunities for growth – but only for businesses prepared to adapt. This executive discussion explores how forward-thinking MSPs are using AI to improve profitability, increase operational efficiency and create scalable growth without simply increasing headcount. The panel will also examine how AI is transforming service delivery, cybersecurity operations and customer experience, helping MSPs build a competitive advantage in an increasingly intelligent marketplace. Key Takeaways - A clear understanding of where Agentic AI can deliver genuine commercial value. - Practical ideas for improving operational efficiency and profitability. - Insight into how AI is reshaping managed services and cybersecurity. - Real-world experiences from MSP leaders already embracing AI-driven transformation.
Rapid Insight Sessions
Three fast-paced, five-minute presentations from our event partners, sharing practical ideas, emerging trends and valuable industry insight. Designed to educate rather than sell, these sessions provide fresh perspectives before the networking break.
Networking Break & Refreshments
Take time to continue conversations with fellow delegates, speakers and sponsors over refreshments.
Panel 2 – Winning Customers & Driving Recurring Revenue
Winning new business has never been more competitive. From sales and marketing strategy to customer retention, AI-powered engagement and vertical specialisation, this panel explores how leading MSPs are attracting higher-value customers, strengthening existing relationships and building predictable, recurring revenue in an increasingly crowded marketplace. Key Takeaways - Practical approaches to generating higher-quality sales opportunities. - Ideas for differentiating your MSP in a competitive market. - Proven strategies for increasing customer retention and recurring revenue. - Real-world insights from MSPs successfully accelerating commercial growth.
Strategic Insight Roundtable Sessions
Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.
Boardroom 1
Boardroom 2
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Panel 3 – Building a More Valuable MSP
The most successful MSPs don't simply grow – they build businesses that are more profitable, more scalable and ultimately more valuable. Whether your ambition is to accelerate growth, attract investment, acquire other businesses or prepare for an eventual exit, long-term value is created through strategic decision-making, operational excellence and sustainable profitability. This panel explores what investors, buyers and high-performing MSPs have in common, and the practical steps business leaders can take to strengthen their organisations for the future. Key Takeaways - A clearer understanding of what drives the value of an MSP. - Practical ideas for improving profitability and operational maturity. - Insight into investment, acquisition and long-term growth strategies. - Actions you can take today to build a stronger, more valuable business tomorrow.
Wrap-Up & Closing Insights
A summary of the day's key themes and practical insights, with thanks to our speakers, sponsors and delegates.
Drinks Reception & Networking
Continue the conversation in a relaxed environment while building new relationships with fellow MSP leaders, speakers and technology partners.
Register to Attend
Registration Information
For our MSP roadshow, we're keeping the event exclusive with only 30 spots available per location. Please register your interest by filling in this form and we will be in touch shortly after a brief vetting process.
Registration is completely free for qualified delegates, qualification includes; directors and senior managers from MSPs, MSSPs, Systems Integrators, and Solution VARs.
All registrations will be confirmed or rejected via email. If you provide a mobile number, you'll receive confirmation via SMS as well.