Utrecht, The Netherlands

Registration Opens

Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.

Welcome Remarks

Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.

Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP

This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.

Panel 1: Cybersecurity & Resilience – Navigating Threats in an AI-Enhanced World

As threat actors become more sophisticated and AI reshapes both defence and offence, MSPs must adapt. This panel explores monetising security services, ensuring operational resilience, and staying compliant in a volatile cyber landscape.

Micro Insight Sessions

Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the networking time - where you can dive in deeper with the sponsors.

Networking Break & Refreshments

Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.

Panel 2: Smarter Sales & Marketing – Winning in a Crowded MSP Landscape

Standing out requires strategy, not just effort. This panel covers how MSPs are evolving their go-to-market approach with data, AI, and vertical specialisation to win high-value clients and drive repeatable, profitable growth.

Strategic Insight Roundtable Sessions (Part 1)

Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.

Lunch & Informal Networking

Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.

Strategic Insight Roundtable Sessions (Part 2)

The second round of focused discussions, ensuring every delegate gains exposure to all sponsors and themes.

Panel 3: People, Culture, Recruitment & DEI – The New Competitive Edge for MSPs

As services commoditise, people strategy is becoming the defining differentiator for MSPs. This panel explores how leading MSPs are attracting and retaining the right talent, embedding diversity, equity and inclusion into their cultures, and developing future-ready leaders. The discussion will examine modern recruitment challenges, building inclusive and high-performing teams, and fostering agile, AI-aware organisations that can scale sustainably.

Panel 4: M&A, Investment & Growth Strategy – Building a Business That Scales or Sells

Whether your goal is expansion, acquisition, or preparing for sale, this panel offers insight into what drives valuation and strategic growth. Hear from MSPs, investors, and advisors on how to build a business fit for the next stage.

Wrap-Up & Closing Insights

A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.

Drinks Reception & Networking

Unwind, connect further, and continue the conversation in an informal setting over drinks.

End of Event