Birmingham, United Kingdom
Hotel du Vin
Birmingham is fast establishing itself as a powerhouse within the UK’s technology sector, renowned for its vibrant digital community, skilled workforce, and supportive business ecosystem.
As the second largest city in the UK, Birmingham offers a compelling base for managed service providers, cybersecurity specialists, and IT innovators looking to make an impact beyond London.
Boasting excellent connectivity, world-class universities, and a collaborative tech scene, Birmingham provides MSPs with the ideal environment to harness emerging technologies, deliver innovative IT solutions, and drive digital transformation across diverse industries.
With its strong focus on growth, investment, and partnership, Birmingham is a strategic hub for those seeking to shape the future of managed services in an ever-evolving digital landscape.
Event Gallery
Event Attendees
Event Sponsors
Event Agenda
This event will be presented in English.
Registration Opens
Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.
Welcome Remarks
Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.
Participants Include
Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP
This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.
Moderated by
Participants Include
Panel 1: Cybersecurity & Resilience – Navigating Threats in an AI-Enhanced World
As threat actors become more sophisticated and AI reshapes both defence and offence, MSPs must adapt. This panel explores monetising security services, ensuring operational resilience, and staying compliant in a volatile cyber landscape.
Moderated by
Participants Include
Micro Insight Sessions
Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the networking time - where you can dive in deeper with the sponsors. Presented by Threatlocker and NinjaOne.
Networking Break & Refreshments
Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.
Panel 2: Smarter Sales & Marketing – Winning in a Crowded MSP Landscape
Standing out requires strategy, not just effort. This panel covers how MSPs are evolving their go-to-market approach with data, AI, and vertical specialisation to win high-value clients and drive repeatable, profitable growth.
Moderated by
Participants Include
Strategic Insight Roundtable Sessions
Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.
Boardroom 1
Boardroom 2
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Panel 3: People, Culture, Recruitment & DEI – The New Competitive Edge for MSPs
As services commoditise, people strategy is becoming the defining differentiator for MSPs. This panel explores how leading MSPs are attracting and retaining the right talent, embedding diversity, equity and inclusion into their cultures, and developing future-ready leaders. The discussion will examine modern recruitment challenges, building inclusive and high-performing teams, and fostering agile, AI-aware organisations that can scale sustainably.
Moderated by
Participants Include
Panel 4: M&A, Investment & Growth Strategy – Building a Business That Scales or Sells
Whether your goal is expansion, acquisition, or preparing for sale, this panel offers insight into what drives valuation and strategic growth. Hear from MSPs, investors, and advisors on how to build a business fit for the next stage.
Moderated by
Participants Include
Wrap-Up & Closing Insights
A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.
Drinks Reception & Networking
Unwind, connect further, and continue the conversation in an informal setting over drinks.
Event Speakers
Alex Wood
Event Chairman
AWP Content
Malek Rahimi
CEO
BDR Group
Nicola Saner
CEO
Chorus Cyber
Stephen Richardson
Chief Executive Officer
Digital Origin Solutions Limited
Ken Roulston
Managing Partner
Ex2 Consultancy
Graham Stead
Managing Director
Growth Habits
James Yates
Microsoft Lead UK&I
Ingram Micro
Rick Vogt
Chief Financial Officer
inTEC GROUP
Rob Jones
Managing Director
Jones Technology
Blake Neville
Head of Organisational Resilience & Compliance
OneAdvanced
Zoe Chatley
Founder & CEO
The Channel Recruiter
Ian Luckett
MSP Growth Expert & Co Owner
The MSP Growth Hub
Niall Mackey
Commercial Director
Topsec Cloud Solutions
Gavin Roberts
CTO
Topsec Cloud Solutions