London, United Kingdom
Sofitel St James
London is the epicenter of the UK’s technology and business landscape, serving as a global hub for managed service providers, cybersecurity firms, and cloud solution leaders.
With its world-class digital infrastructure, access to top-tier talent, and thriving financial and enterprise sectors, the city plays a crucial role in shaping the future of managed services.
London’s high concentration of tech innovators and industry-leading businesses makes it a strategic location for MSPs to explore emerging technologies, cybersecurity advancements, and AI-driven automation, driving innovation and growth across the IT services sector.
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Event Attendees
Event Sponsors
Event Agenda
This event will be presented in English.
Welcome & Registration
Meet and greet, set the stage for the day’s discussions, and outline key objectives.
Participants Include
Unlocking MSP Growth Potential
In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.
Participants Include
Panel 1: Strengthening Cybersecurity for MSPs
As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.
Moderated by
Participants Include
Panel 2: AI-Driven Automation for MSPs
The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.
Moderated by
Participants Include
Networking Break & Refreshments
Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.
Panel 3: Sales, Marketing & Growth Strategies for MSPs
This panel brings together MSP leaders and channel experts to discuss what’s driving MSP growth right now. From investing in a new era of marketing and digital channels to leveraging partnerships, shaping strong go-to-market value propositions, and embracing AI and automation in sales and operations – discover frontline insights to help your MSP scale, stand out, and succeed.
Participants Include
Panel 4: Mergers, Acquisitions & Strategic Expansion
Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.
Moderated by
Participants Include
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Strategic Insight Sessions & Roundtables
Interactive discussions led by sponsors, industry experts, and MSP leaders. Delegates participate in focused roundtable discussions to exchange ideas, share best practices, and explore tailored solutions.
Wrap-Up & Closing Insights
A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.
Drinks Reception & Networking
Unwind, connect further, and continue the conversation in an informal setting over drinks.
Event Speakers
Geoff Undrell
Moderator
Asgard Marketing Limited
Jamie Claret
CEO
Autonomate
Mark Taylor
Founder & CTO
Chorus
Adrian Harrow
Head of Marketing
Econocom UK & IRL
Christine Horton
Event Moderator
Anu Tayal
M&A Director
FluidOne
Nicholas Ashford
Founding Partner
Fordhouse
James Yates
Microsoft Lead UK&I
Ingram Micro
Jack Cooke
Senior Channel Development Manager
Kaseya
Brian Kane
VP, Global MSP Channels
Malwarebytes
Marcus Evans
Managing Director
Nutbourne
Steven Wood
Director of Solution Consulting, OpenText Cybersecurity
OpenText
Paul Mardling
CTO
Redcentric
James Noakes
Service Management Lead - ITSM
Waterstons
Jeffrey Jenner
Partner
WTA Partners