
Manchester, United Kingdom
Hyatt Regency Manchester

Manchester has firmly established itself as one of the UK’s leading digital and tech hubs, known for its rich industrial heritage, vibrant innovation scene, and a thriving community of technology-driven businesses.
With a strong regional infrastructure, access to top-tier universities, and a rapidly growing base of MSPs, cybersecurity firms, and cloud providers, Manchester offers fertile ground for collaboration, innovation, and growth within the managed services sector.
As a centre of excellence for digital transformation in the North of England, Manchester provides a strategic platform for MSPs to engage with industry peers, explore evolving client needs, and stay ahead of trends in cybersecurity, AI, and IT service delivery.
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Event Sponsors
Event Agenda
This event will be presented in English.
Registration Opens
Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.
Welcome Remarks
Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.
Participants Include

Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP
This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.
Moderated by

Participants Include

Panel 1: Cybersecurity & Resilience – Navigating Threats in an AI-Enhanced World
As threat actors become more sophisticated and AI reshapes both defence and offence, MSPs must adapt. This panel explores monetising security services, ensuring operational resilience, and staying compliant in a volatile cyber landscape.
Moderated by

Participants Include



Micro Insight Sessions
Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the networking time - where you can dive in deeper with the sponsors. Presented by Threatlocker and NinjaOne.
Networking Break & Refreshments
Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.
Panel 2: Smarter Sales & Marketing – Winning in a Crowded MSP Landscape
Standing out requires strategy, not just effort. This panel covers how MSPs are evolving their go-to-market approach with data, AI, and vertical specialisation to win high-value clients and drive repeatable, profitable growth.
Participants Include





Strategic Insight Roundtable Sessions (Part 1)
Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.
Boardroom 1
Boardroom 2
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Strategic Insight Roundtable Sessions (Part 2)
The second round of focused discussions, ensuring every delegate gains exposure to all sponsors and themes.
Boardroom 1
Boardroom 2
Panel 3: People, Culture, Recruitment & DEI – The New Competitive Edge for MSPs
As services commoditise, people strategy is becoming the defining differentiator for MSPs. This panel explores how leading MSPs are attracting and retaining the right talent, embedding diversity, equity and inclusion into their cultures, and developing future-ready leaders. The discussion will examine modern recruitment challenges, building inclusive and high-performing teams, and fostering agile, AI-aware organisations that can scale sustainably.
Moderated by

Participants Include




Panel 4: M&A, Investment & Growth Strategy – Building a Business That Scales or Sells
Whether your goal is expansion, acquisition, or preparing for sale, this panel offers insight into what drives valuation and strategic growth. Hear from MSPs, investors, and advisors on how to build a business fit for the next stage.
Moderated by

Participants Include



Wrap-Up & Closing Insights
A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.
Drinks Reception & Networking
Unwind, connect further, and continue the conversation in an informal setting over drinks.
Event Speakers


Natalie Hailey
Group People Director
Academia the Technology Group


Wernher Pikali
Founder and Managing Partner
AION Succession Partners


Tom Heyes
Practice Manager
Airwalk Reply


Stephen Hobson
Head of New Business
Apex Computing


Alex Wood
Event Chairman
AWP Content


Hayley Carter
Chief Executive Officer
ESSENTIA


Ken Roulston
Managing Partner
Ex2 Consultancy


Graham Stead
Managing Director
Growth Habits


Edd Dale
Learning & Development Director & Co Founder
Illuminate Learning


Alex Heslip
Chief Executive Officer
Novem


Joe Burns
Co-founder & CEO
Reformed IT


Zoe Chatley
Founder & CEO
The Channel Recruiter


David Clarke
CCISO: Chief Technology Officer and Co Founder
The TrustBridge


Matt Fooks
Technical Director
VCG Technology Services


Stephen Grey
Sales Director
Westcoast Cloud


Tom Marwood
Technical Sales Director
Westcoast Cloud
