Utrecht, Netherlands
Crowne Plaza Utrecht - Central Station
Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem.
Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.
With its strategic location, excellent connectivity, and collaborative business environment, Utrecht offers a unique platform for MSPs to explore cutting-edge technologies and drive digital transformation in today’s evolving IT landscape.
Event Gallery
Event Attendees
Event Sponsors
Event Agenda
This event will be presented in Dutch.
Registration Opens
Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.
Welcome Remarks
Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.
Participants Include
Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP
This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.
Moderated by
Participants Include
Panel 1: Strengthening Cybersecurity for MSPs
As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.
Moderated by
Participants Include
Micro Insight Sessions
Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the networking time - where you can dive in deeper with the sponsors. Presented by Threatlocker and NinjaOne.
Networking Break & Refreshments
Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.
Panel 2: AI-Driven Automation for MSPs
The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.
Moderated by
Participants Include
Strategic Insight Roundtable Sessions (Part 1)
Delegates break into small groups to rotate through focused, sponsor-led boardroom sessions. Expect practical discussions, real-world solutions, and collaborative problem-solving on topics that matter most to MSPs.
Boardroom 1
Boardroom 2
Lunch & Informal Networking
Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.
Strategic Insight Roundtable Sessions (Part 2)
The second round of focused discussions, ensuring every delegate gains exposure to all sponsors and themes.
Boardroom 1
Boardroom 2
Panel 3: Sales, Marketing & Growth Strategies for MSPs
This panel brings together MSP leaders and channel experts to discuss what’s driving MSP growth right now. From investing in a new era of marketing and digital channels to leveraging partnerships, shaping strong go-to-market value propositions, and embracing AI and automation in sales and operations – discover frontline insights to help your MSP scale, stand out, and succeed.
Moderated by
Participants Include
Panel 4: Mergers, Acquisitions & Strategic Expansion
Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.
Moderated by
Participants Include
Wrap-Up & Closing Insights
A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.
Drinks Reception & Networking
Unwind, connect further, and continue the conversation in an informal setting over drinks.
Event Speakers
Vasile Bota
Cybersecurity Service Portfolio Manager
Accesa
Tycho Löke
Channel Pre-Sales Solutions Engineer
AvePoint
Zahier Madhar
Enterprise Architect, Check Point Evangelist, Office of the CTO
Check Point
Maarten Werff
Solution Consultant
Conscia Nederland
Rob Akershoek
IT4IT / DevOps Architect
DXC Technology
Richard Bordes
Event Moderator
Tom van Dael
CFO
Hallo
Björn Leenen
Principal Solutions Engineer
Kaseya
Hans ten Hove
AVP, Account Management
Kaseya
Jenna Vreugdenhil
Channel Development Manager
Kaseya
Jeanôt Muller
Sales Director
Onited
Rob Verbeek
Founder & Advisor to the board
Onited
Eef Gorter
CEO
PROXSYS*
Erik Loef
CTO and Owner
PROXSYS*
Gerjon Kunst
CTO
RawWorks
Frank Ruigrok
Director Strategy & Growth
Techone
Johan Bakker
MSP Mentor, Founder of MSP Mentor | Strategic ThreatDown MSP Partner | Speaker
ThreatDown
Mark Philips
Portfolio Director
Your.Cloud