Utrecht, The Netherlands

Registration Opens

Meet and greet, collect your badge, and connect with peers over coffee as we set the stage for a day of insight, networking, and strategic discussion.

Welcome Remarks

Opening message from the event moderator with key information about the day’s schedule, delegate structure, and event format.

Fireside Chat: Scaling Smart – A Candid Conversation with a High-Growth MSP

This opening discussion features an MSP leader who has successfully scaled their business. From growth milestones and leadership lessons to navigating customer expectations and strategic pivots, hear how they’ve built resilience, driven innovation, and stayed ahead in a fast-changing market.

Panel 1: Strengthening Cybersecurity for MSPs

As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.

Micro Insight Sessions

Quickfire sponsor-led sessions sharing sharp, non-salesy insights in just five minutes each. Designed to educate and spark ideas ahead of the deeper roundtable discussions.

Networking Break & Refreshments

Take a break, grab a coffee, and connect with fellow delegates and sponsors in a relaxed setting.

Panel 2: AI-Driven Automation for MSPs

The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.

Lunch & Informal Networking

Enjoy a high-quality lunch while continuing conversations with fellow MSP leaders, sponsors, and speakers.

Panel 3: Sales, Marketing & Growth Strategies for MSPs

This panel brings together MSP leaders and channel experts to discuss what’s driving MSP growth right now. From investing in a new era of marketing and digital channels to leveraging partnerships, shaping strong go-to-market value propositions, and embracing AI and automation in sales and operations – discover frontline insights to help your MSP scale, stand out, and succeed.

Panel 4: Mergers, Acquisitions & Strategic Expansion

Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.

Wrap-Up & Closing Insights

A short summary of the day’s key insights, with thanks to our sponsors, speakers, and delegates.

Drinks Reception & Networking

Unwind, connect further, and continue the conversation in an informal setting over drinks.

End of Event