MSP Channel Insights Roadshow

6th November 2025 - Crowne Plaza Utrecht - Central Station

MSP Channel Insights Roadshow - Utrecht 2025

Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem.

Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.

With its strategic location, excellent connectivity, and collaborative business environment, Utrecht offers a unique platform for MSPs to explore cutting-edge technologies and drive digital transformation in today’s evolving IT landscape.

Event Agenda

09:30

Welcome & Registration

Meet and greet, set the stage for the day’s discussions, and outline key objectives.

Richard Bordes

Event Moderator

10:00

Unlocking MSP Growth Potential

In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.

10:30

Panel Session

Panel 1: Strengthening Cybersecurity for MSPs

As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.

Richard Bordes

Event Moderator

Brian Kane

Malwarebytes

Jack Cooke

Kaseya

Tycho Löke

AvePoint

11:05

Panel Session

Panel 2: AI-Driven Automation for MSPs

The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.

Richard Bordes

Event Moderator

Gerjon Kunst

RawWorks

Jack Cooke

Kaseya

Tycho Löke

AvePoint

11:40

Networking Break & Refreshments

A chance to connect with peers and sponsors in a relaxed setting.

12:05

Panel Session

Panel 3: Sales, Marketing & Growth Strategies for MSPs

Growth doesn’t happen by accident. This panel focuses on building scalable strategies for client acquisition, retention, and brand visibility. Learn from successful MSPs about what’s driving pipeline performance - whether through outbound sales, inbound marketing, account-based tactics, or vertical specialisation - and discover the key metrics and mindset shifts behind consistent, profitable growth.

Richard Bordes

Event Moderator

Brian Kane

Malwarebytes

Jack Cooke

Kaseya

Tycho Löke

AvePoint

12:40

Panel Session

Panel 4: Mergers, Acquisitions & Strategic Expansion

Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.

Richard Bordes

Event Moderator

Jack Cooke

Kaseya

Rob Verbeek

Onited

Tom van Dael

Hallo

Tycho Löke

AvePoint

13:15

Lunch & Informal Networking

Share ideas and connect with attendees over a high-quality lunch.

14:05

Roundtable Sessions

Strategic Insight Sessions & Roundtables

Interactive discussions led by sponsors, industry experts, and MSP leaders. Delegates participate in focused roundtable discussions to exchange ideas, share best practices, and explore tailored solutions.

Roundtable 1

Cracking the MSP Code: Overcoming Efficiency, Margin & Talent Challenges

Hosted by Kaseya

Roundtable 2

Simplifying Endpoint Security: Strategies for MSPs to Enhance Client Protection

Hosted by Malwarebytes

Roundtable 3

Roundtable with Check Point

Hosted by Check Point

Each delegate will be assigned to one of three teams and will rotate through all sessions. You'll spend 35 minutes in each roundtable, ensuring a rich and varied experience across the key topics.

16:05

Wrap-Up & Closing Insights

Summarise the day's discussions, highlight actionable takeaways, and outline next steps.

16:25

Drinks Reception & Networking

Unwind and connect further with delegates and sponsors in a relaxed, social setting.

17:25

Utrecht, The Netherlands