Hayley Carter
Chief Executive Officer
ESSENTIA
As Founder & CEO, I lead with purpose, shaping the strategic direction and growth of the business while staying deeply connected to what drives me: creating meaningful impact through brand, culture and innovation. I oversee operations, financial planning and business development, and guide our product and service evolution to meet real-world needs. I’m hands-on with brand strategy and customer experience, and actively build partnerships that align with our values. As a public speaker and advocate for diversity, equity and inclusion, I champion inclusive leadership and create space for bold ideas and brilliant people. Above all, I’m passionate about what I do — and committed to building a business that inspires, empowers and delivers lasting value.
