MSP Channel Insights Roadshow

Watch the Re-cap

Took place 24th June 2025 - Anantara The Marker

MSP Channel Insights Roadshow - Dublin 2025

Dublin stands at the forefront of Europe’s tech and MSP ecosystem, serving as a major hub for global technology companies, cloud providers, and cybersecurity innovators.

With its business-friendly environment, strong digital infrastructure, and deep talent pool, the city has become a key player in the managed services sector, supporting MSPs in delivering cutting-edge solutions to businesses across Europe.

As home to the EMEA headquarters of leading technology firms, Dublin offers a strategic setting for MSPs to explore emerging trends, regulatory challenges, and growth opportunities in the ever-evolving IT landscape.

Gallery

Event Agenda

09:00

Registration Open

Meet and greet, set the stage for the day's discussions and outline key objectives.

09:55

Welcome Remarks

Welcome message from the event moderator, information and logistics about the day.

Christine Horton

Event Moderator

10:00

Unlocking MSP Growth Potential with Kevin O’Loughlin, CEO of Nostra

In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.

Kevin O’Loughlin

Nostra

10:30

Panel Session

Panel 1: Strengthening Cybersecurity for MSPs

As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.

Christine Horton

Event Moderator

Ben Abbott

Check Point

Jack Cooke

Kaseya

Paul Delahunty

Stryve

Seamus Quinn

CyberContego

Steven Wood

OpenText

11:05

Panel Session

Panel 2: AI-Driven Automation for MSPs

The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.

Geoff Undrell

Asgard Marketing Limited

Aalok Shukla

Implement AI

Andrew Walker Brown

Check Point

Lee Bristow

Saros Consulting

Steven Wood

OpenText

11:40

Networking Break & Refreshments

A chance to connect with peers and sponsors in a relaxed setting.

12:10

Panel Session

Panel 3: Sales, Marketing & Growth Strategies for MSPs

Growth doesn’t happen by accident. This panel focuses on building scalable strategies for client acquisition, retention, and brand visibility. Learn from successful MSPs about what’s driving pipeline performance - whether through outbound sales, inbound marketing, account-based tactics, or vertical specialisation - and discover the key metrics and mindset shifts behind consistent, profitable growth.

Geoff Undrell

Asgard Marketing Limited

Jack Cooke

Kaseya

Mark Copeman

Wingman MSP Marketing

Michael Conway

Renaissance Contingency Services

Ronan Connell

Talink

12:45

Panel Session

Panel 4: Mergers, Acquisitions & Strategic Expansion

Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.

Christine Horton

Event Moderator

Jack Cooke

Kaseya

Ken Roulston

Ex2 Consultancy

Seamus Quinn

CyberContego