MSP Channel Insights Roadshow

Watch the Re-cap

Took place 4th June 2025 - Sofitel St James

MSP Channel Insights Roadshow - London 2025

London is the epicenter of the UK’s technology and business landscape, serving as a global hub for managed service providers, cybersecurity firms, and cloud solution leaders.

With its world-class digital infrastructure, access to top-tier talent, and thriving financial and enterprise sectors, the city plays a crucial role in shaping the future of managed services.

London’s high concentration of tech innovators and industry-leading businesses makes it a strategic location for MSPs to explore emerging technologies, cybersecurity advancements, and AI-driven automation, driving innovation and growth across the IT services sector.

Gallery

Event Agenda

09:30

Welcome & Registration

Meet and greet, set the stage for the day’s discussions, and outline key objectives.

Christine Horton

Event Moderator

10:00

Unlocking MSP Growth Potential

In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.

Mark Taylor

Chorus

Paul Mardling

Redcentric

10:30

Panel Session

Panel 1: Strengthening Cybersecurity for MSPs

As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.

Christine Horton

Event Moderator

Brian Kane

Malwarebytes

Jack Cooke

Kaseya

Mark Taylor

Chorus

Steven Wood

OpenText

11:05

Panel Session

Panel 2: AI-Driven Automation for MSPs

The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.

Christine Horton

Event Moderator

Jack Cooke

Kaseya

James Noakes

Waterstons

Jamie Claret

Autonomate

Steven Wood

OpenText

11:40

Networking Break & Refreshments

A chance to connect with peers and sponsors in a relaxed setting.

12:05

Panel Session

Panel 3: Sales, Marketing & Growth Strategies for MSPs

This panel brings together MSP leaders and channel experts to discuss what’s driving MSP growth right now. From investing in a new era of marketing and digital channels to leveraging partnerships, shaping strong go-to-market value propositions, and embracing AI and automation in sales and operations – discover frontline insights to help your MSP scale, stand out, and succeed.

Geoff Undrell

Asgard Marketing Limited

Adrian Harrow

Econocom UK & IRL

Brian Kane

Malwarebytes

Jack Cooke

Kaseya

James Yates

Exertis Cloud

Marcus Evans

Nutbourne

12:40

Panel Session

Panel 4: Mergers, Acquisitions & Strategic Expansion

Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.

Christine Horton

Event Moderator

Anu Tayal

FluidOne

Jack Cooke

Kaseya

Jeffrey Jenner

WTA Partners

Nicholas Ashford

Fordhouse