Utrecht 2025
Welcome to the MSP Channel Insights Roadshow
The 2025 MSP Channel Insights Roadshow was a strategic initiative aimed at fostering peer-led discussions, thought leadership, and boardroom-style interaction among senior decision-makers from leading MSPs and IT service providers. The three-city series – held in London, Dublin, and Utrecht – successfully established a unique event format with curated content, senior-level engagement, and strong sponsor participation.
The 2026 programme will build on this success, expanding the series to six cities across the UK and Europe. The core format will remain the same, while topics and discussions will evolve to reflect the changing dynamics of the managed services landscape – particularly around leadership, investment, and the real-world impact of AI.
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Utrecht, The Netherlands
Utrecht is rapidly emerging as a key technology hub in the Netherlands, celebrated for its innovative spirit, robust digital infrastructure, and thriving startup ecosystem. Positioned in the heart of the country, this dynamic city is becoming a focal point for managed service providers, cybersecurity experts, and IT innovators alike.
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Manchester 2026
Manchester stands as a powerhouse of innovation in the UK, with a rich tech heritage and a fast-growing digital economy. Known for its vibrant business community and strong regional infrastructure, the city is a natural gathering point for managed service providers, cybersecurity leaders, and IT service innovators looking to scale and connect.
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Birmingham 2026
Birmingham is fast establishing itself as a powerhouse within the UK’s technology sector, renowned for its vibrant digital community, skilled workforce, and supportive business ecosystem. As the second largest city in the UK, Birmingham offers a compelling base for managed service providers, cybersecurity specialists, and IT innovators looking to make an impact beyond London.
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London 2026
London stands at the forefront of the UK’s technology landscape, recognised as a leading hub for managed service providers, cybersecurity experts, and cloud innovators. With its unparalleled digital infrastructure, access to world-class talent, and a dynamic blend of financial, enterprise, and tech sectors, London offers MSPs a unique platform to drive digital transformation.
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Dublin 2026
Dublin is rapidly emerging as a major technology hub in Europe, celebrated for its innovative business environment, thriving tech sector, and strong international connections. As the home to a host of global tech giants and a vibrant community of startups, Dublin offers managed service providers, cybersecurity experts, and IT leaders a fertile ground to expand and innovate.
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Stockholm 2026
Stockholm is recognised as a leading technology powerhouse in Northern Europe, famed for its innovative mindset, strong digital infrastructure, and thriving startup scene. As the heart of Sweden’s tech industry, Stockholm offers managed service providers, cybersecurity professionals, and IT innovators an exceptional platform to collaborate, grow, and shape the digital future.
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Amsterdam 2026
Amsterdam stands out as one of Europe’s premier technology hubs, celebrated for its entrepreneurial spirit, world-class digital infrastructure, and vibrant international tech community. Positioned as a gateway to Europe, Amsterdam offers managed service providers, cybersecurity experts, and IT innovators an ideal base to launch and scale digital solutions.
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Dublin 2025
The MSP Channel Insights Roadshow - Dublin 2025 took place on 24th June 2025 at Anantara The Marker in Dublin, Ireland.
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London 2025
The MSP Channel Insights Roadshow - London 2025 took place on 4th June 2025 at Sofitel St James in London, UK.
View Event OverviewExperience the Future of MSP Events
Each session will be led by industry experts, successful MSPs, and technology leaders, offering real-world strategies that MSPs can implement today to drive business growth, improve efficiency, and enhance security. These are not theoretical discussions-attendees will walk away with practical, actionable insights to apply immediately.
Cybersecurity for MSPs: Strengthening Defenses & Monetising Security
Cyber threats are evolving, and MSPs must stay ahead of emerging risks while turning cybersecurity into a profit center. This session will cover the latest attack trends, proactive threat detection, compliance strategies, and monetisation opportunities for security services. Attendees will gain practical guidance on packaging and selling cybersecurity effectively while reinforcing their role as trusted security advisors.
AI-Driven Automation: Supercharging MSP Efficiency & Profitability
AI and automation are redefining how MSPs deliver services, cut costs, and scale efficiently. This session explores the real-world impact of AI, from optimising operations (ticketing, monitoring, patching) to enhancing customer experiences and security. Learn where automation fits, how to implement it, and the tools that can drive MSP growth today.
Scaling for Success: Sales, Marketing & M&A Growth Strategies for MSPs
MSPs must take a strategic approach to growth-whether through client acquisition, pricing optimisation, or M&A. This session provides practical sales, marketing, and business development strategies for MSPs looking to scale profitably, attract high-value clients, and plan for future exits or acquisitions.
Building a Next-Gen MSP: Evolving to Meet Changing Market Demands
The MSP business model is evolving-clients expect strategic advisory services, new technology stacks, and greater efficiency. This session explores emerging trends, from service diversification and AI-driven transformation to talent retention and future-proofing operations. Discover how leading MSPs are adapting their business models to stay relevant and profitable.
Meet Our Speakers
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